Advanced General Management Program
Successfully complete the online Advanced General Management Program to get certified from one of India’s best B-schools. Earn your place among a growing
Advanced General Management Program - IMT Ghaziabad
Advanced General Management Program via IMT Ghaziabad helps you develop strategic thinking and leadership skills. This program covers marketing, finance, operations, and decision-making skills.
Program Overview
Strengthen your leadership and cross-functional management skills with India’s top B-school. Build strategic, analytical, and people-management capabilities in just 11 months.
Top Benefits
Management Certificate: Earn an industry-recognized Management Certificate from one of India’s top B-schools.
Salary Hike: Benefit from a strong learner success record with 1,500+ successful career transitions and an average 41% salary hike.
Immersive case studies: Learn through immersive case studies, simulations, and faculty-guided projects that bring real-world business scenarios to life.
Structured Learning: Build cross-functional expertise across strategy, marketing, finance, and operations, supported by 320+ hours of structured learning.
11 Months
Duration
Certificate
Type
15-Jan-2026
Admission Deadline
About IMT Ghaziabad
IMT Ghaziabad is consistently ranked among India’s top management institutions, known for excellence in leadership, marketing, and strategic education. Ranked within the top 40 in NIRF (2023) and among the top private B-schools by Business Today, IMT offers academic rigor, industry relevance, and a strong alumni network of leaders across global organizations.
Course Details
Duration
11 months (online)
Certification
Advanced General Management Program Certificate from IMT Ghaziabad
Accreditation
AICTE-recognized, top-ranked Indian B-school
Curriculum
Marketing, Finance, Operations, Decision Sciences, Strategy & Leadership
Mode
100% online with live sessions, case studies, and applied projects
Support
Career assistance, 1:1 coaching, assignments, and industry-relevant learning
Who is this Program For?
- Working professionals looking to move into managerial or leadership roles across business functions.
- Sales, marketing, operations, and HR professionals seeking structured management training.
- Mid-career individuals preparing for roles that require strategic thinking and cross-functional skills.
- Professionals planning to pursue an MBA later and wanting foundational management expertise.
Key highlights
- Learn through real-world scenarios and consulting-style problem solving.
- Get resume feedback, interview prep, and personalized career guidance.
- Use program credits to fast-track a future MBA from leading international schools.
- Designed with working professionals in mind—self-paced content plus live classes.
- Join IMT Ghaziabad’s extended alumni community and expand your professional network.
- Chat anytime with our 24x7 AI-powered chatbot (mAI-Ask) for instant academic assistance.
Skills You Will Learn
Where This Program Can Take You
Your Post-Program Opportunities
Step-by-Step Roadmap to Mastery
1
Onboarding & Foundation
Build grounding in core business concepts and communication skills.
2
Core Business Modules
Master marketing, finance, operations, leadership, and decision sciences.
3
Case Studies & Simulations
Apply concepts to real-world scenarios through hands-on industry projects.
6
Step into Leadership
Use your cross-functional knowledge to transition into mid- or senior-level roles.
5
Career Support
Get resume help, mock interviews, and expert career coaching.
4
Specialization Modules
Develop deeper expertise in areas like HR, Finance, Marketing, or Supply Chain.
1
Onboarding & Foundation
Build grounding in core business concepts and communication skills.
2
Core Business Modules
Master marketing, finance, operations, leadership, and decision sciences.
3
Case Studies & Simulations
Apply concepts to real-world scenarios through hands-on industry projects.
4
Specialization Modules
Develop deeper expertise in areas like HR, Finance, Marketing, or Supply Chain.
5
Career Support
Get resume help, mock interviews, and expert career coaching.
6
Step into Leadership
Use your cross-functional knowledge to transition into mid- or senior-level roles.
30-min One on One Free Career Counseling
Our expert counselors will guide you to choose the right course based on your goals, background, and career aspirations.
Curriculum
- 4 Weeks
- 1 Assignment/Project
- Topics (3)
- Marketing Strategy
- Consumer Behaviour
- Marketing Channels
- 4 Weeks
- 1 Assignment/Project
- Topics (2)
- Effective Communication
- Building a Personal Brand
- 4 Weeks
- 1 Assignment/Project
- Topics (3)
- Business Analytics Fundamentals
- Hypothesis Testing
- Regression Analysis
- 4 Weeks
- 1 Assignment/Project
- Topics (4)
- Accounting Fundamentals - I
- Accounting Fundamentals - II
- Project Evaluation
- New Heritage Doll Company Simulation
- 4 Weeks
- 1 Assignment/Project
- Topics (2)
- Micro Economics
- Macro Economics
- 4 Weeks
- 1 Assignment/Project
- Topics (4)
- Fundamentals of Sales
- Territory Management
- Channel Management
- Team and Customer Management
- 1 Assignment/Project
- Topics (3)
- Individual, Group & Organisational Behaviour
- Human Resource Management
- Business Law and Ethics
- 4 Weeks
- 1 Assignment/Project
- Topics (2)
- Operations Management
- Supply Chain Management
- 4 Weeks
- 1 Assignment/Project
- Topics (2)
- Fundamentals of Strategy
- Growth Strategy
- 4 Weeks
- 1 Assignment/Project
- Topics (6)
- Business Analytics Specialization
- Leadership Strategy Specialization
- Market Research Specialization
- Accounting and Finance Specialization
- Supply Chain Specialization
- HR Specialization
- 3 Modules
- 1 Assignment/Project
- Topics (3)
- What defines a leader?
- Leading teams effectively
- Leadership as a way of life
- 3 Modules
- 1 Assignment/Project
- Topics (3)
- Change Management from an individual perspective
- Change Management from an Organisational perspective
- Reimagining Change
- 2 Modules
- 1 Assignment/Project
- Topics (2)
- Understanding Risks in an organisation
- Tackling Risks
- 3 Modules
- 1 Assignment/Project
- Topics (3)
- Digital Innovation
- Digital Business Transformation
- Digital Businesses
Our Instructors Have Been There and Done That
Prof. Harvinder Singh
Professor Marketing, IMT Ghaziabad
An expert in the business domain, Prof. Harvinder has been awarded “The Best Professor in Marketing Management” by the World Education Congress.
Dr. Richa
Asst. Professor, IMT Ghaziabad
She has served as Visiting/Adjunct Faculty at leading Indian business schools including IIM Kozhikode, Indore, Ranchi, and Amritsar. Actively engaged in Executive Education, she has delivered programs for top organizations across sectors. She is professionally certified to administer psychometric tools such as MBTI and FIRO-B. She has also participated in the Global Colloquium on Participant-Centered Learning at Harvard Business School, USA.
Prof. Abhishek S
Associate Professor, IMT Ghaziabad
Prof. Abhishek has extensive experience in teaching, research, and practice within the marketing domain. His expertise spans marketing communication, consumer behavior, retailing, and digital marketing. His research focuses on advertising and public policy, e-commerce, promotion planning, and the role of technology in marketing communications. He is particularly interested in how mobile platforms and emerging technologies shape consumer decision-making.
Shibani Belwalkar
Leadership coach and visiting faculty
An author and a faculty member at NMIMS.
Puja Aggarwal Gulati
Professor - Finance, IMT Ghaziabad
Working with IMT Ghaziabad for last 12 years. Worked with IBS Gurgaon & Noida for 5 years and at Amity Business School for 2 years. Was awarded best teaching professor at IMT Ghaziabad in 2021. My interest areas are Ind AS, mergers, Stock Markets and Investment Banking. Have published multiple research papers in my interest areas. I have conducted training programs in Finance, Accounting and costing for MSIL, Hero Moto Corp, Jubilant Foods, NTPC, EIL, Mecon. Actively involved in NIRF ranking and NBA accreditation at IMTG. Presently I am also the program director for a certificate program offered by IMTG in collaboration with upGrad.
Eligibility and Fee
- Bachelor’s degree with a minimum of 50%
- Applicants with Master’s/PG Diploma or professional qualifications (CA/CS/ICWA) are also eligible
- Starting at INR 4,983/month
- Total Fee: INR 1,53,000*
- Flexible EMI plans available
- ₹15,000 seat-blocking amount
Success Stories
Real Career Transformations
Samarjit Saha
The course helped me sharpen my business acumen and rise to a leadership role. I joined the program as the course structure was very relevant to what I was looking for. All the sessions were very informative,properly structured and helped me understand the management philosophy. Also, the free 1:1 career coaching service provided by upGrad was top-notch and excellent. My career coach helped me prepare for my interviews as well. Just after finishing my IMT PGPM program, I was able to switch roles to Product Manager from UA Developer within the same organization. And currently I am leading an entire department. So, I am really very thankful to upGrad and my career coach who showed me the path of growth.
Designation: Product Manager, SAP Labs India
Aritra Banerjee
The Program helped me to get into a leadership role at a Product Organization. I spent 8 years working as a Product Consultant and Technical Lead in a leading IT service-based organization while actively pursuing opportunities to enhance my skills. My career goal was to contribute more substantially to software product growth from a leadership position. upGrad provided me with the perfect platform to pursue a Post-Graduation in Management from IMT Ghaziabad and a Global MBA from Deakin University without disrupting my current job. This experience proved invaluable as I acquired various leadership skills and gained insights into business strategy and execution from a global perspective, learning from industry leaders and experienced professors. During my upskilling period, I had the opportunity to serve as a Product Owner for multiple teams and various product areas within a B2B organization. This role allowed me to drive the growth strategy for their enterprise applications effectively. The knowledge I gained during my post-graduation has been immensely beneficial during my initial days in the new organization.
Designation: Product Owner, Hyland 12 Years of Experience
Swapnil Sahani
The career coaching helped me transition into the domain of my choice. The online sessions and videos with neatly summarised modules all worked as the best combination. Applying what I learnt from the assignment to my real time work life gave me a pretty clear understanding of the concepts. The career coach also guided me on how I could change fields after the completion of my course.
Designation: Assistant Sourcing Manager, Navneet Education Limited 12 Years of Experience
Kartik Mudliyar
Program helped me to get into managerial role at a digital marketing firm When I came across the degree that upGrad was providing from IMT Ghaziabad, the name of the institution alone lured me in. Degrees from such institutions usually cost a hefty amount. However, upGrad was offering the same at quite a decent amount. Within a span of 11 months the wonderful joy ride of learning came to an end, however the knowledge stayed. With the revised confidence and the degree I earned, I applied for a job and shifted from a traditional marketing firm to a digital marketing firm as a Deputy Manager with a 40% salary hike. I am pretty content, I'll be choosing upGrad for my Master's too
Company: Digital Marketing Firm
Designation: Deputy Manager
Unlock Your Potential with Industry Certifications
NSDC certification
Receive the NSDC Certification recognised by the Indian Government, enhancing your employability and career prospects.
Got Questions? We've Got Answers
The program helps working professionals strengthen their management foundation across strategy, marketing, finance, and operations—preparing them for senior roles.
IMT Ghaziabad is renowned for its strengths in marketing, finance, operations, and strategic management.
Yes. As a top-ranked B-school, IMT offers industry-ready learning, expert faculty, and strong career outcomes.
You will earn the Advanced General Management Program Certificate from IMT Ghaziabad.
Learners typically dedicate 8–10 hours per week to complete sessions, projects, and assignments.
Yes. The fully online format allows you to study from anywhere at your convenience.
Projects simulate real business challenges, allowing you to apply concepts practically and strengthen your portfolio.
A seat-blocking fee of ₹15,000 is required to confirm admission.
Refunds are allowed before the cohort begins, minus a ₹10,000 processing fee. No refunds once the program starts.
Graduates often move into roles like General Manager, Strategy Manager, Operations Manager, or Product Manager, depending on experience.
