MICA & Upgrad
Successfully complete all modules and earn your advanced certificate from MICA and UpGrad, showcasing your expertise in digital marketing
Advanced Certificate in Digital Marketing & Communication (MICA)
Learn digital marketing from MICA — India's premier institute for strategic marketing & communication and earn a globally recognized qualification.
Program Overview
The Advanced Certificate in Digital Marketing & Communication from MICA empowers you with the latest skills in SEO, SEM, Social Media, Email & Mobile Marketing, Web Analytics, Programmatic Advertising, and Generative AI. Designed for both beginners and marketing professionals, the program blends practical simulations, case studies, live campaigns, and personalized career support — helping you grow into a confident digital marketer ready for the real world.
Top Benefits
Industry Recognition: Executive Alumni Status from MICA for unmatched industry recognition.
Live Projects: Hands-on learning through 7+ live projects, case studies including The Whole Truth, Salesforce, Swiggy, and Infidigit with campaign simulations.
70+ digital marketing tools: Master 70+ digital marketing tools with upGrad-funded ad campaigns.
Mentorship: Access 1:1 career mentorship, resume guidance, and job-ready portfolio support.
4 Months
Duration
Certificate
Type
31-Jan-2026
Admission Deadline
About MICA
MICA is India’s leading institute for Marketing, Communication & Digital Strategy education. Backed by a 20+ year legacy of creative excellence and thought leadership, MICA alumni have been shaping brand-building and digital transformation across leading companies since 1991. - Ranked #32 in NIRF 2024 – Management Category - Known as the Mecca of Marketing - 80+ cohorts and 15,000+ learners successfully transformed - Alumni hold leadership roles at companies like Starbucks, Unilever, Star India & Ogilvy
Course Details
Duration
4 months | 100% online
Certification
Advanced Certificate + Executive Alumni Status
Specialisations
Pick up to 7 focused career paths
Personalization
Choose Beginner or Advanced Track
Hands-On
7+ live case studies + campaign execution experience
Mode
Live classes + recorded content + case-based learning
Who is this Program For?
- Freshers and marketers aiming for high-growth digital roles across brands/agencies.
- Entrepreneurs and freelancers who want ROI-driven campaigns and scalable systems.
- Career shifters transitioning into social, performance, analytics, or brand roles.
- Managers seeking data-backed marketing decisions and AI-assisted workflows.
Key highlights
- Learn consumer behavior, segmentation, targeting, marketing funnels, and AI-assisted persona building across both tracks.
- Plan and execute strategies across organic, influencer, SEO, Meta Ads, and Google Ads — tailored to your chosen track.
- Apply AI workflows for content, automation, website creation, AEO, optimization, and intelligent triggers across campaigns.
- Create AI-assisted websites, build platform-ready visibility, and apply branding fundamentals across digital touchpoints.
- Build lifecycle automation, WhatsApp campaigns, retention journeys, and CRM-triggered workflows.
- Run Meta & Google campaigns, complete 7+ case studies, and graduate with a job-ready digital portfolio.
- Social Media & Content Marketing
- Marketing Analytics
- Branding and Communications
- Public Relations
- Generative AI
- Marketing Leadership in the Digital Age
Tools You Will Learn
Where This Program Can Take You
Your Post-Program Opportunities
Step-by-Step Roadmap to Mastery
1
Learning Track
Choose between Beginner or Advanced paths based on your experience and career goals.
2
Core Skills
Build strong digital marketing foundations using proven, practical frameworks.
3
Specialisations
Select up to six industry-relevant domains aligned with current market demand.
6
Career Growth
Earn recognised certification and accelerate your professional journey with confidence.
5
Portfolio
Create a job-ready portfolio that showcases real work, not just certifications.
4
Live Campaigns
Plan, launch, and optimise real campaigns on Meta and Google with actual budgets.
1
Learning Track
Choose between Beginner or Advanced paths based on your experience and career goals.
2
Core Skills
Build strong digital marketing foundations using proven, practical frameworks.
3
Specialisations
Select up to six industry-relevant domains aligned with current market demand.
4
Live Campaigns
Plan, launch, and optimise real campaigns on Meta and Google with actual budgets.
5
Portfolio
Create a job-ready portfolio that showcases real work, not just certifications.
6
Career Growth
Earn recognised certification and accelerate your professional journey with confidence.
30-min One on One Free Career Counseling
Our expert counselors will guide you to choose the right course based on your goals, background, and career aspirations.
Curriculum
- Customer Segmentation
- Consumer Persona
- Targeting Strategies
- Consumer Journey
- Marketing Strategy
- Modern Marketing Funnel
- Digital Channel Mix
- DM Metrics
- Emerging Channels
- Media Planning
- Brand Personality
- AI Website Creation
- Channel Selection
- Digital Visibility
- Engagement Strategy
- Copywriting
- GenAI Content Creation
- Influencer Marketing
- Social Media Analytics
- Answer Engine Optimisation
- Keyword Strategy
- On-page, Off-page SEO
- Technical SEO
- Ecommerce SEO
- Email Lifecycle
- Email Automation
- WhatsApp Campaigns
- Retention Metrics
- Dashboard Creation
Our Instructors Have Been There and Done That
Siddharth Deshmukh
Professor, MICA
He graduated as a "first MICAn" in 1996 and returned to his alma mater as a faculty. He co-created MICA's Digital Communication Management (DCM) specialisation.
Anita Basalingappa
Professor, MICA
With over 20 years of experience, Dr Anita is a professor in Marketing and Chairperson of Online Programs at MICA.
Professor C.D Mitra
Adjunct Faculty, MICA
A senior industry leader in the media domains in a career spanning over 30 years. He chose to become a facilitator and guide for students.
Rajneesh Krishna
Associate Dean & Professor, MICA
Dr Krishna is the Associate Dean and Professor of Strategic Marketing at MICA. Armed with a PhD from IIT Bombay, he joined MICA as an Associate Professor.
Falguni Vasavada-Oza
Professor, MICA
Dr Falguni completed her PhD in Advertising Management and has spent 20+ years teaching Marketing, Advertising, and IMC-related subjects at MICA
Professor Sukaran Thakur
Professor, MICA
Sukaran is a Brand Consultant, Principal Partner at ICE Studios, and Director at Heritage Group, with expertise in luxury brand management.
Eligibility and Fee
- Bachelor's Degree from a Recognised University
- Starting at INR 2,708/month
- Total INR 84,999*
Inclusions:
- 6 months No-cost EMI available
- Option to choose from 2 tracks
- Block your seat at INR 10,000
- Maximise ROI with more specialisations
- 6 months No-cost EMI available
- Option to choose from 2 tracks
- Block your seat at INR 10,000
- Maximise ROI with more specialisations
- Flexible EMI plans with 0% interest available
- Includes: Full curriculum + case studies + specializations + tools + career coaching
- Offline Immersion available in Delhi, Mumbai & Bengaluru (limited slots)
Success Stories
Real Career Transformations
Purva Nirvikar
"Learning from MICA completely transformed my understanding of digital marketing. The live projects, real brand case studies, and campaign simulations gave me hands-on confidence. The Executive Alumni status is a huge boost to my professional credibility."
Company: Myntra
Designation: Sr. Officer - Content & QA
Wenit Melba
"Mastering 70+ tools with real ad budgets was a game-changer. From SEO to programmatic and GenAI applications, every module felt practical and industry-ready. This program truly prepares you for real-world marketing challenges.
Company: Tata Digital
Designation: Dm Executive
Mayank Adhiraj
"The 1:1 career mentorship and portfolio guidance helped me reposition my profile for better roles. Being part of the MICA alumni network has opened doors to premium opportunities in marketing and communication.
Company: Publicis media
Designation: SEO Intern
Arunima
“The curriculum strikes the perfect balance between strategy and execution. Working on real brands, live campaigns, and measurable outcomes helped me bridge the gap between theory and industry expectations.”
Company: Crayons
Designation: Account Executive
Sushanta Mukherjee
“This program gave me clarity, confidence, and a structured way to think about marketing. The exposure to modern tools, data-driven decision-making, and real-world frameworks made my learning immediately applicable at work.”
Company: MuscleBlaze
Designation: Sr. Brand Associate
Ranjan Sahu
“The hands-on approach made all the difference. From campaign planning to performance analysis, every module was designed to reflect real industry scenarios. It felt less like a course and more like professional upskilling.”
Company: Varahe Analytics
Designation: Consultant
Rakhi Chatterjee
“Being part of this program elevated both my skill set and professional credibility. The learning experience, peer network, and alumni value together created long-term career impact rather than short-term knowledge.”
Company: Thoughts
Designation: Technical Writer
Unlock Your Potential with Industry Certifications
Social Panga Immersion
Earn a certification of participation from Social Panga on successfully attending a 2-day industry immersion in digital marketing
CleverTap Certificate
Earn a certificate from CleverTap on successfully completing the marketing analytics specialisation
Got Questions? We've Got Answers
4 months for the core; each added specialisation typically adds ~1 month.
Up to six specialisation based on your target roles (Social, Analytics, Generative AI, etc.).
No. You don’t need any marketing background. Both tracks take you from basics to advanced skills step-by-step, with sessions and mentor support helping beginners learn confidently and professionals deepen their expertise.
7+ real case studies/simulations (e.g., Swiggy, Salesforce) plus portfolio-ready assignments.
Yes, upGrad funds Meta/Google ad campaigns so you can practice on real budgets.
Digital Marketing Manager, Performance/SEO Specialist, Social Strategist, Analytics Manager, Brand/Content Lead.
Google Ads, GA4, Search Console, Meta Business Suite, email automation, SEO suites, dashboards, and GenAI utilities.
Yes—Advanced Certificate from MICA plus Executive Alumni status upon completion.
1:1 mentorship, resume/portfolio reviews, interview prep, and networking access.
Yes—no-cost EMI plans; you can block your seat and pay via instalments.
