PG Certificate in PM
Upon completing the Product Management Program, get a joint Product Management Certification from Duke Corporate Education and upGrad.
Post Graduate Certificate in Product Management (Duke Corporate Education)
Master product strategy, execution, and growth with a hands-on, career-ready certificate.
#1
In Executive Education
Program Overview
The PG Certificate in Product Management from Duke Corporate Education (Duke CE) is a practical, project-led program for building end-to-end product skills—discovery, design, delivery, and optimization. Learn with 30+ live classes, 200+ learning hours, Build Your Own Product (BYOP), product teardowns, and interview prep. Earn a jointly issued certificate from Duke CE + upGrad. Application deadline is 30 Nov 2025.
Top Benefits
Learning: Project-first learning (BYOP, Product Teardown)
Coaching: Personalized career coaching and JIT interview prep
Certification: NSDC certification and Duke CE recognition
Flexibility: Flexible delivery for working professionals
Portfolio: Upload-ready portfolio artifacts (PRD, prototypes, dashboards)
5 Months
Duration
Certificate
Type
31-Jan-2026
Admission Deadline
About Duke Corporate Education
Duke CE is ranked #1 in Custom Executive Education (Financial Times, 2023). Its programs are known for industry relevance, leadership depth, and global alumni outcomes. Learners gain access to expert faculty, personalized coaching, and an international network.
Course Details
Duration
5 months (online)
Certification
Joint PG Certificate from Duke CE + upGrad
Learning Format
Weekend live classes + recorded modules + hands-on projects
Customization
2 tracks (Executive / Leader) + 3 specializations
Support
Dedicated learner assistance, networking events, post-program help
Recognition
NSDC certification on completion (government-recognized)
Who is this Program For?
- Aspiring PMs (BA/QA/Engineers/Consultants/Marketers/UX) moving into product roles.
- Early PMs/POs seeking structured growth (strategy, analytics, leadership).
- Senior ICs and Leads targeting Group PM/Lead PM scope with AI & growth readiness.
- Founders & Operators building 0→1 products and sharpening GTM + monetisation.
Key highlights
- Master surveys, interviews, journey mapping, personas, hypothesis testing, and competitive analysis.
- Build sketches, wireframes, UX flows, mockups, and run usability tests with MVP strategy clarity.
- Learn agile, scrum, engineering collaboration, PRD creation, release planning, GTM strategy, and pricing.
- Deep dive into funnels, cohorts, retention, monetization, experimentation, and instrumentation frameworks.
- Choose Executive or Leader Track and up to 3 specializations (Growth PM, AI PM, Technical PM).
- Create PRDs, prototypes, dashboards, and your own BYOP (Build Your Own Product) capstone.
- Growth Product Management
- AI Product Management
- Technical Product Management
Tools You Will Learn
Where This Program Can Take You
Your Post-Program Opportunities
Step-by-Step Roadmap to Mastery
1
Understand Users & Markets
Research, personas, journeys, market sizing
2
Design & Prototype
Wireframes, UX, usability testing
3
Plan & Prioritize
Vision, OKRs, roadmaps, PRDs
6
Career Acceleration
Tracks, specializations, interview prep, BYOP demo
5
Measure & Optimize
Funnels, cohorts, experimentation, loops
4
Build & Launch
Agile, scrum, user stories, GTM, pricing
1
Understand Users & Markets
Research, personas, journeys, market sizing
2
Design & Prototype
Wireframes, UX, usability testing
3
Plan & Prioritize
Vision, OKRs, roadmaps, PRDs
4
Build & Launch
Agile, scrum, user stories, GTM, pricing
5
Measure & Optimize
Funnels, cohorts, experimentation, loops
6
Career Acceleration
Tracks, specializations, interview prep, BYOP demo
30-min One on One Free Career Counseling
Our expert counselors will guide you to choose the right course based on your goals, background, and career aspirations.
Curriculum
5 Weeks
Topics (7)
- Analyze the need of the business, market gaps and the key competitors of the product
- Create and validate your hypothesis by performing effective user research
- Use different user research methods — surveys, interviews, contextual inquiries, and so on — to uncover the needs & behaviour of your users
- Synthesize your research data to create artefacts like user persona and user journey maps
- Learn how to conduct user research to identify user needs and create user persona, and user journey maps through research tools
- Identify the difference between product vision, mission and strategy
- Identify the various stages of adoption for your product
4 Weeks
Topics (8)
- Explain the fundamentals of UI-UX design
- Evaluate different options, methods, and tools for rapid prototyping
- Create product sketches, wireframes and mockups
- Build functioning prototypes to evaluate possible ideas and solutions
- Describe the process of a design sprint used in organisations
- Explain the purpose, types and ways of conducting a usability test for a product prototype
- Analyse the different types of MVP (minimum viable product) and decide when to use which one
- Apply the Learn-Build-Measure model to build successful MVPs
4 Weeks
Topics (4)
- Deploy agile and scrum frameworks required to develop and launch a product
- Create user stories and epics for the development of a product feature
- Create a cohesive product requirements document (PRD) for a product
- Create a go-to-market strategy for a product by planning its pricing and channel strategy
4 Weeks
Topics (6)
- Identify the north star metric for a given product
- Set product metrics using the AARRR framework to improve the customer journey
- Analyse product data and employ product analytics to identify problems
- Create activation/acquisition/ engagement/referral/monetisation strategy for a product
- Apply experimentation techniques like A/B testing and multivariate testing
- Learn about segmentation, funnel, and cohort analysis
Our Instructors Have Been There and Done That
Saketh Sabbineni
Product manager at Google
Obsessed with customer and data-driven development, Saketh has years of experience in building products at scale
Pratik Aggarwal
Principal at Accel
Pratik helped to set up the SaaS investing practice practice at SAIF Partners and Playment, Fareye, Haber, Goodera, Sensehawk, and Toppr.
Rahul Mittal
Director of product Management at Tata
Rahul has 10+ years of experience in building multi-million user base for products. He also has expertise in personalization and recommendation engines-based products.
Gautham Krishnan
Product Leader at Disney +Hotstar
Gautham is an ISB alum with 12+ years of experience across PM leadership positions in companies such as Accenture, Snapdeal, Honestbee, and Disney+Hotstar
Siddhartha Roy
Senior Manager, Growth Product at BrowserStack
An IIM Ahmedabad graduate, Siddhartha has led product teams for more than 10 years at companies like Network18, JioSaavn, Swiggy, and presently, BrowserStack
Mohan Ram
Go-To-Market Lead - APAC
Mohan has 12+ years of experience and is currently working at DigitalOcean, and heads Global partnerships.
Anthony Conta
Senior Product Designer - Amazon
With 10+ years of design experience in entertainment, media, and education products, Anthony is a designer as well as a teacher.
Ekta Kamdar
director of product
Ekta has a strong background working within SaaS and mobile products with a focus on human-centered design, data-driven development and Agile.
Anshumani Ruddra
product Leader, Payments at Google
I am a cross-functional team leader who is neck-deep into product development and excited by the unique opportunity to build products
Ankit Choudhary
Director of Product Management at Paytm
Ankit helps businesses grow by leveraging data, mitigating risk and optimizing processes.
Deepak Singh
Senior Director of Product Management
Deepak has experience with both 0-to-1 and products at scale across industries. He also runs a newsletter 'The Growth Catalyst'
Gaurav Joshi
Head of Design & Research at JioHotstar
Gaurav has led product design, research, and development for more than 10 years in companies such as Delhivery, Housing.com, and Hotstar
Eligibility and Fee
- Bachelor’s degree in any field
Starting from
Starting at- INR 3,542/month
- Totally INR 1,60,000*
Inclusions
- Ranked #1 in Executive Education*
- Build Your Own Product
- Starting at
- INR 4,676/month
- Totally INR 1,80,000*
- No Taxes Applicable
- Inclusions
- No cost EMI available
- Choose a relevant track to suit your goals: Executive or Leader
- Starting at
- INR 5,242/month
- Totally
- INR 2,00,000*
- No Taxes Applicable
- Inclusions
- Choose one or more of the following specialisations: Growth Product Management, AI Product Management, Technical Product Management
- No cost EMI available
- Starting at
- INR 4,809/month
- Totally INR 2,20,000*
- No Taxes Applicable
- Inclusions
- Choose one or more of the following specialisations: Growth Product Management, AI Product Management, Technical Product Management
- No cost EMI available
- Starting at
- INR 6,376/month
- Totally INR 2,40,000*
- No Taxes Applicable
- Inclusions
- Choose one or more of the following specialisations: Growth Product Management, AI Product Management, Technical Product Management
- No cost EMI available
Success Stories
Real Career Transformations
Pouomi Sarkar
Good things come to those who hustle It's been a year since I pursued the Product Management Certification Online with Duke Corporate Education and upGrad. And I am elated to start a new position with OneAssist Consumer Solutions as an Associate Product Manager as a result of that. P.S.: Good things might come to those who wait, but good things definitely come to those who hustle.
kartikesha Arya
A special thanks to upGrad for the Duke University Product Management Course It makes me super happy to announce that I have started my journey with Bajaj Finserv Markets as a Deputy Manager of product UI/UX. A special thanks to Firoz Shaikh and upGrad for their online Product Management Certification and for always guiding me throughout my learning curves and career support. Much appreciated.
Akshay Sonar
Thanks upGrad for one of the best Product Management Courses I am delighted and thrilled to announce that i have recently joined IIFL (India Infoline Group) as a Product Owner. I cant miss tagging Prachi Agarwal , Akhil Sharma, and the entire upGrad team for enhancing my Product management skills and boosting my confidence with the Duke Product Management Certification
Sai Vineeth
A special mention to upGrad for the online Product Management Course I'm glad to share the news that I will be starting my journey at Fincare Small Finance Bank as a Senior Officer in Digital Banking. My thanks go to the upGrad’s Placements team for their efforts in finding me the right job! A special mention to the Duke University Product Management course in partnership with upGrad which has further improved my understanding of the domain. Looking forward to more lessons in my journey.
Akshat Singhal
Special thanks to upGrad and my mentors for their support I’m happy to share that I’m starting a new position as a Senior Product Analysis and Design Specialist at IHS Markit! Special thanks to upGrad and Duke University for creating one of the best Product Management Courses in India. Also thanks to Mohd Arsalan Indraneel Dasgupta Anurag Goel Herbert Lenin Prabaharan for their support on this. Thank you very much :)
Bharath Shetty
The journey has been full of learnings and amazing insights into PM The journey of a product from its idea to its delivery has always fascinated me. I enrolled in the Duke Product Management Certification program to understand in detail the functions involved in Product Management. I am glad to share that I have completed my PGC with Duke University and upGrad. The journey has been full of learning and amazing insights into PM. Thanks to the mentors for helping me understand the concepts of Product Management
Unlock Your Potential with Industry Certifications
NSDC Certification
Receive the NSDC Certification recognised by the Indian Government, enhancing your employability and career prospects.
Got Questions? We've Got Answers
A hands-on, career-focused course with BYOP, live Product Teardowns, 30+ live sessions, and a globally recognized Duke CE certificate.
Anyone with a Bachelor’s degree from any field — ideal for professionals from tech, business, design, or operations backgrounds.
About 10–12 hours per week to complete live classes, projects, and assignments.
A real-world portfolio with PRDs, prototypes, MVPs, analytics dashboards, plus your BYOP capstone.
Two tracks (Executive and Leader) and three specialisations — Growth PM, AI Product Management, and Technical PM.
Jira, GA4, SQL, Excel, Mixpanel, Whimsical, InVision, Principle, Google Forms, and ChatGPT.
A Post Graduate Certificate in Product Management, jointly awarded by Duke Corporate Education and upGrad.
Includes 1:1 career coaching, mock interviews, AI-powered profile reviews, and access to global hiring partners.
The total fee is ₹1,60,000, with EMIs starting at ₹3,542/month, depending on track/specialization.
Apply online → Get shortlisted → Pay ₹15,000 to block your seat and begin learning.
